Liberty

Puerto Rico was going thru tough times, and on TV you could only hear bad news. We looked for ways to communicate that the brand was doing changes little by little to improve people’s lives through it’s telecommunications services.

Build a positive campaign, emphasizing in those Puerto-Ricans who are collaborating to make things better. Liberty also contributes by helping these “silent heroes” being known for their services, helping them to get the help needed while they encourage others to generate changes.

This a tribute to everyone that thinks it is the smallest things that make the biggest changes.
Liberty, sponsors the incredible.

Campaign included movie theatre, TV, radio, newspaper and web.
During the first week, the brand was among the most social networks visited in Puerto Rico.